TJ's Gym Weekly News 05/03/2018

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My boyhood dreams come true every time I see a TJ's Gym banner at a local sports field, indicating sponsorship. There we are at Joe Wagner in Larkspur, supporting Twin Cities Little League. Thanks to everyone who helps this TJ's gig roll on, so we can support as many community programs as possible!

My boyhood dreams come true every time I see a TJ's Gym banner at a local sports field, indicating sponsorship. There we are at Joe Wagner in Larkspur, supporting Twin Cities Little League. Thanks to everyone who helps this TJ's gig roll on, so we can support as many community programs as possible!

Message from TJ:

I like sports. I grew up playing them, and they have definitely made a huge impact on my life as an adult. Over the years, I've become a fan of a number of teams in different leagues. The 27x World Series Champion New York Yankees and the 3x Super Bowl Champion New York Giants hold a special place in my heart, causing grief and agony at times.

The baseball season has just started, and the football draft was held last week. These two articles caught my eye:

10 Degrees: The ugliness of April baseball personified by 7 teams on pace to lose 100-plus games

and

2018 NFL Draft Grades: Analysis of All 32 Teams

Prognosticators and “experts” have weighed in with their opinions. I did a little more digging and found a different article that predicted my beloved Yankees would lose 100 games!  A little more digging, and another article gave my NY Football Giants a D+ for the draft, which is a far fall from the B+ the Google article gave them.

Damn, I was triggered. I wish I hadn’t kept looking. The first pass left me confident and happy with my clubs. Before I knew it, I was 30-minutes deep trying to find more articles in my favor to overpower the ones I'd found against. Ugh, what a waste of time.

I find this to be a common practice: folks trying to find exactly the information that rings true to their current mindset or makes them feel the way they want to feel. We fall prey trying to find nutrition plans, workout routines, supplement guidelines, etc. that ring our bell. Because the time we live in content is at an all-time high, products and services are now fighting for your eyeballs against competition from around the world, where it used to be just against the shop across town. The stakes are high.

Personally, I love this market. I take in all the information and then get to sit back and give myself the reality check. We are two weeks into the baseball season. The players chosen in the NFL draft haven’t played a single down of professional football. How and why do these writers have or think they have any idea as to what’s going to happen? They don’t.

What I love about my job is that I DO know what’s going to happen. I know exactly how to help someone succeed, and I know exactly why they might fail. Time and volume give you that kind of confidence. Doing something with a whole lot of people who become an ocean of data over the years makes you as close to an expert as possible, not just another talking head.

Providing content is a way to grab eyeballs, but providing solutions and plans and accountability is legit. It’s scary sometimes, but it’s also the way it works, and that’s that. It’s not a guess. It’s not an opinion. It’s called the truth.

I can help you with that.

~TJ

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